{"id":4636,"date":"2025-12-08T15:20:22","date_gmt":"2025-12-08T14:20:22","guid":{"rendered":"https:\/\/www.segardmasurel.com\/?p=4636"},"modified":"2026-01-20T15:49:53","modified_gmt":"2026-01-20T14:49:53","slug":"regenerative-practices","status":"publish","type":"post","link":"https:\/\/www.segardmasurel.com\/en\/regenerative-practices\/","title":{"rendered":"Abelus Plus, soil regeneration through sheep &#8211; Allan Savory"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Since 1846<\/span><b>, Segard Masurel<\/b><span style=\"font-weight: 400;\"> has been committed to supporting sheep farmers around the world, promoting wool and protecting the lands from which it is born. In South Africa, where Segard Masurel is established, climate and environmental challenges are particularly significant. To address these issues, we developed <\/span><a href=\"https:\/\/www.segardmasurel.com\/en\/abelusi-wool-label\/\"><b>Abelusi Plus<\/b><\/a><span style=\"font-weight: 400;\">, an innovative program that guides farmers toward regenerative practices inspired by Allan Savory\u2019s <\/span><b>holistic management<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This approach offers a new way to reconcile wool production, soil health, and economic resilience.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-slider style_none fit_scaledown\"><div class=\"w-slider-h\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"683\" href=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-.jpeg\"><span data-alt=\"regenerative practices\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-.jpeg\" width=\"1024\" height=\"683\" alt=\"regenerative practices\" loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;imageScaleMode&quot;:&quot;fit-if-smaller&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:683}'><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><b>Desertification: A Central Challenge for Livestock Regions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the arid and semi-arid zones of South Africa, desertification has been advancing for several decades. Today, it affects millions of hectares, weakening farms and threatening the livelihoods of rural communities. According to Allan Savory<\/span><b>, this land degradation is an even more urgent issue than climate change:<\/b><span style=\"font-weight: 400;\"> once soil loses its vegetative cover, it no longer absorbs water, releases carbon, and enters a vicious cycle of drought and impoverishment.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For Segard Masurel, historically rooted in partnerships with South African farmers, providing practical solutions that match their economic realities is essential.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0db20381 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><b>Allan Savory\u2019s Approach: Reintroducing Natural Dynamics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Allan Savory\u2019s ideas challenge conventional thinking. Contrary to the prevailing belief that desertification was caused by excessive livestock numbers, he shows that it is actually the <\/span><b>absence\u2014or the poor management\u2014of herds that destabilizes dry ecosystems<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In nature, large herbivores move in dense herds. Their quick passage\u2014combining <\/span><b>trampling, dung, and saliva<\/b><span style=\"font-weight: 400;\">\u2014stimulates the soil\u2019s biological cycle. It is not their numbers that create problems, but their immobility. When animals remain in the same place for too long, the soil becomes depleted; when they disappear entirely, it becomes stagnant and impoverished.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Holistic management therefore consists of <\/span><b>grouping herds together and carefully planning their movements<\/b><span style=\"font-weight: 400;\"> to mimic these natural migrations. Farms that adopt this method often observe, within a few years, a striking restoration of vegetation, improved water infiltration, and a return of biodiversity. Today, more than 15 million hectares worldwide are successfully managed according to these principles.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices.--600x600.jpg\" class=\"attachment-us_600_600_crop size-us_600_600_crop\" alt=\"regenerative practices\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices.--600x600.jpg 600w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices.--150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><b>Abelusi Plus: Supporting the Regenerative Transition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Abelusi Plus program<\/b><span style=\"font-weight: 400;\"> was born from Segard Masurel\u2019s ambition to integrate regenerative practices into the wool value chain. It is based on both technical and human support for South African farmers, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><br \/>\n<\/span><b> training<\/b><span style=\"font-weight: 400;\"> in holistic management and grazing planning;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <\/span><b>individual farm monitoring<\/b><span style=\"font-weight: 400;\"> to adapt practices to local conditions;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <\/span><b>assessment<\/b><span style=\"font-weight: 400;\"> of environmental and social progress;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <\/span><b>commercial promotion<\/b><span style=\"font-weight: 400;\"> of wool produced using these methods.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thanks to this approach, farmers observe improved land productivity, greater resilience to extreme climate events, and overall better health in their flocks. For its part, Segard Masurel <\/span><b>ensures enhanced traceability<\/b><span style=\"font-weight: 400;\"> and promotes this regenerative wool to international brands.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Abelusi--724x1024.jpg\" class=\"attachment-large size-large\" alt=\"Abelusi +\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Abelusi--724x1024.jpg 724w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Abelusi--212x300.jpg 212w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Abelusi-.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><b>Wool That Heals the Land and Supports Communities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The wool produced under the Abelusi Plus program is not only a high-quality natural fiber: it also reflects a farming model that <\/span><b>restores landscapes<\/b><span style=\"font-weight: 400;\">, <\/span><b>supports rural communities<\/b><span style=\"font-weight: 400;\">, and shapes the future of the textile industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Through this initiative, <a href=\"https:\/\/www.segardmasurel.com\/en\/history-wool-suppliers\/\">Segard Masurel<\/a> strengthens its role as a key player in a more sustainable sector, creating a direct connection between consumer expectations, brand commitments, and the ecological transformation of livestock regions.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-slider style_none fit_scaledown\"><div class=\"w-slider-h\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"724\" href=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-3-1024x724.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"724\" href=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-4-1024x724.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"724\" href=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-2-1024x724.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"724\" href=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-1024x724.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/regenerative-practices-3-1024x724.png\" width=\"1024\" height=\"724\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;imageScaleMode&quot;:&quot;fit-if-smaller&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:724}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Since 1846, Segard Masurel has been committed to supporting sheep farmers around the world, promoting wool and protecting the lands from which it is born. In South Africa, where Segard...","protected":false},"author":5,"featured_media":4661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uses"],"_links":{"self":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/4636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/comments?post=4636"}],"version-history":[{"count":5,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/4636\/revisions"}],"predecessor-version":[{"id":4798,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/4636\/revisions\/4798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/media\/4661"}],"wp:attachment":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/media?parent=4636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/categories?post=4636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/tags?post=4636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}