{"id":2463,"date":"2023-09-04T14:26:42","date_gmt":"2023-09-04T12:26:42","guid":{"rendered":"https:\/\/www.segardmasurel.com\/?p=2463"},"modified":"2026-05-19T15:00:42","modified_gmt":"2026-05-19T13:00:42","slug":"wool-traceability","status":"publish","type":"post","link":"https:\/\/www.segardmasurel.com\/en\/wool-traceability\/","title":{"rendered":"Why is wool traceability important?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><strong>Wool traceability<\/strong> <strong>has become a major issue in the textile industry<\/strong>, as it is subject to new regulations and also responds to consumer concerns.<\/p>\n<p style=\"text-align: center;\">The traceability of wool involves following its journey <strong>from shearing to the finished product<\/strong>, taking in all the stages of processing.<\/p>\n<p style=\"text-align: center;\">So why is traceable wool so important today? What are the benefits of this quest for traceability?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0db20381 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span style=\"font-weight: 400;\">What are the expectations behind traceable wool?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The traceability of wool enables end consumers and brands <strong>to know the origin of the raw wool<\/strong>. By origin, we mean <strong>the country, the farms and all the players in the processing chain. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to a prior audit and by ensuring traceability, we can guarantee that the raw wool comes from breeders and has been processed by processors whose <strong>practices comply with the regulations and the social, environmental and animal welfare criteria laid down.<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-.Segard-Masurel--1024x707.jpg\" class=\"attachment-large size-large\" alt=\"wool traceability\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-.Segard-Masurel--1024x707.jpg 1024w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-.Segard-Masurel--300x207.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0db20381 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-Segard-Masurel-1-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"wool traceability\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-Segard-Masurel-1-1024x683.jpg 1024w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/wool-traceability-Segard-Masurel-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em><span style=\"font-weight: 400;\">&#8220;In November 2022, we were contacted by one of our French customers. One of his Canadian final user<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">, who had just bought a woollen t-shirt, wanted precise information about the origin of the wool in the t-shirt.\u00a0 <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>Thanks to the traceability system put in place at Segard Masurel<\/strong> throughout the processing chain and the information on the T-shirt label, we were able to trace the wool from the knitter back to the farmers who produced the raw wool and give them the origin of the wool. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>A fine example of the traceability of our Abelusi wool<\/strong>&#8220;. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>Vincent NICOLAS<\/strong>, Abelusi European Area Manager at Segard Masurel.<\/span><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Segard-Masurel-laine-francaise-3-1.jpg\" class=\"attachment-large size-large\" alt=\"laine fran\u00e7aise\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Segard-Masurel-laine-francaise-3-1.jpg 600w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Segard-Masurel-laine-francaise-3-1-300x300.jpg 300w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/Segard-Masurel-laine-francaise-3-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:220px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span style=\"font-weight: 400;\">Some labels guarantee wool traceability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Through its <a href=\"https:\/\/www.segardmasurel.com\/label-abelusi-wool\/\" target=\"_blank\" rel=\"noopener\">Abelusi label<\/a>, Segard Masurel <strong>audits sheep farms on social, environmental and animal welfare aspects<\/strong>, guaranteeing, through this direct and privileged link, ethical and sustainable farming practices. The raw wool purchased is therefore <strong>fully traceable, from the farm to the combed sliver delivered to the spinning mill designated by the customer.\u00a0<\/strong><\/span><\/p>\n<p><strong>The Abelusi+ programme <\/strong>expands on the audit criteria and<strong> supports the partner wool farmers towards regenerative farming practices<\/strong> to preserve and regenerate the soil, biodiversity, water, etc.<\/p>\n<p><span style=\"font-weight: 400;\">An independent body, <a href=\"https:\/\/samic.co.za\/\" target=\"_blank\" rel=\"noopener\">SAMIC<\/a> (South African Meat Industry Company), <strong>cross-checks and certifies these results<\/strong>, which are made available to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>To find out more about the Abelusi+ label and traceability<\/strong>, go here &gt; <\/span><a href=\"https:\/\/www.segardmasurel.com\/en\/abelusi-wool-label\/\"><span style=\"font-weight: 400;\">Abelusi Wool Label &#8211; Segard Masurel<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span style=\"font-weight: 400;\">A lever for sustainable and ethical practices in the wool industry<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The traceability of wool should encourage those involved in the wool industry to be more transparent and to<strong> improve their farming and processing practices<\/strong>. <\/span><span style=\"font-weight: 400;\">Traceable wool leads to improvements and compliance in good practice all the way to the farmer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By having <strong>visibility over the entire value chain<\/strong>, <strong>it is easier to identify and analyse areas for improvement<\/strong> and thus to put in place more ethical and sustainable practices and behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, it is possible to<strong> reduce the environmental footprint of wool<\/strong> by encouraging <strong>regenerative farming practices<\/strong> among breeders, by <strong>rational resource management among manufacturers<\/strong> or by selecting processors according to the origin of the wool <strong>to reduce transport-related emissions.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for example, the <a href=\"https:\/\/www.segardmasurel.com\/en\/french-wool\/\" target=\"_blank\" rel=\"noopener\">M\u00e9rinos d&#8217;Arles<\/a> wool collected in the PACA region by Segard Masurel. <strong>All the processing stages<\/strong> &#8211; washing, combing and spinning &#8211; <strong>are located in a geographical area around the French and Italian Alps.<\/strong> The wool from the north of France travel<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\"> to Belgium, Tourcoing and Germany for the same washing, combing and spinning stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what we call the &#8220;<strong>Fibre Road<\/strong>&#8220;.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/abelusi-2-878x1024.jpg\" class=\"attachment-large size-large\" alt=\"abelusi\" srcset=\"https:\/\/www.segardmasurel.com\/wp-content\/uploads\/abelusi-2-878x1024.jpg 878w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/abelusi-2-257x300.jpg 257w, https:\/\/www.segardmasurel.com\/wp-content\/uploads\/abelusi-2.jpg 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Wool traceability has become a major issue in the textile industry, as it is subject to new regulations and also responds to consumer concerns. The traceability of wool involves following...","protected":false},"author":5,"featured_media":2466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,24,6],"tags":[],"class_list":["post-2463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-manufacturing","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/2463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/comments?post=2463"}],"version-history":[{"count":7,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/2463\/revisions"}],"predecessor-version":[{"id":5184,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/posts\/2463\/revisions\/5184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/media?parent=2463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/categories?post=2463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.segardmasurel.com\/en\/wp-json\/wp\/v2\/tags?post=2463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}